Brutal honesty about growth

If you don’t know, we post over on TikTok a fair bit, mainly because it’s the easiest way of spreading the word of who we are and what we do and it is, like it or not, the modern standard for marketing. We have varying degrees of success with posts, some getting thousands of views and hundreds of likes, to hundreds of views and almost zero likes. We have just today hit 300 followers, which isn’t a lot but achieving any amount of followers still feels really cool, that people are interested enough to move from passive to active feels like a little pat on the back. And with hitting that number and thinking about views and such, it’s got me thinking about growth. What does growth look like for us.

For me, it’s about more people knowing who we are. TikTok is a great device to spread the word, it’s fantastic for engaging with people, but it isn’t the end goal. Success and with that growth on TikTok is not what the dream is. The dream is to be free of the 9-5, free of the restraints and able to create. Creation is the goal. So then what is the growth aim?

In the quest to spread the word, to repeat a phrase, the focus needs to not be lost for me and us. We then need to look here, on our website to where we want to direct people. But does that work hand in hand with TikTok and other social media, or parallel to it? Can you create a community when it’s so easy to just stay on an app? I believe the answer is yes and I look forward to trying to put that into action and bringing it to life.

P.S - If you are on TikTok or Instagram, please consider engaging with us in anyway you see fit, a follow, a like, a save or a comment. They do all actually help out the channel and would be massively appreciated it.